Monthly Archives: January 2016

What Not to Wear (at a Trade Show)

Are They Really Wearing That? 

I’m no fashion expert. The yellow sweater I wear all winter is a dead giveaway. But you don’t have to be a member of the fashion police to spot these faux pas. Wear what you want if you’re an attendee, but as an exhibitor, you may want to consider these suggestions.

Men

New Shoes — Who hasn’t made this mistake and regretted it? After all, you want to look your best so you purchase new shoes. They look great, but they hurt like hell after Day 1. By Day 3, your blisters have blisters. Shoe Rule #2 – Take a little initiative sport and shine those puppies. Or at least get them shined at the airport while you’re waiting for your plane. It’s cheap even with a generous tip. Shoe Rule #3 – The belt is supposed to match the shoes guys! A brown belt with black shoes? Your mother would be appalled.

Golf Clothing — Here’s the easy way to decide on golf clothing. If it looks great on the golf course, it looks silly at a trade show. I don’t care if it’s the latest high-tech, super-duper sweat-wicking material. It’s still golf clothing. Now there are exceptions to every rule, such as a sports-related show, but in general, just remember there’s a reason why Fortune 500 executives don’t wear golf shirts and slacks to negotiate multi-million dollar deals.

Slacks — If your pants have a drawstring and elastic ankle cuffs, DON”T WEAR THEM. You can pretend they’re fashion fleece or casual Sansabelt pants all you want. Everyone else knows they’re sweats.

Slacks (cont.) — We all pretend we haven’t gained weight. But we have. Don’t wait until 7 am on the first day of the show to discover your pants don’t fit or they have that telltale “V” pucker between the waist and zipper. Unless I missed something important in Biology class, blood flow is important.

Women

Shoes — For some reason, which I’ll never fully understand, women love to punish themselves. Even more than men, they wear new shoes to the show, and then do the unthinkable by wearing high heels with pointy toes. Ladies, and I say this with all seriousness, you’re beautiful. High heel shoes do not make you more beautiful. If you are angling for a freak with a high heal foot fetish, take out a personal ad (SWF seeks MHHFFF).

Pantyhose — Another medieval torture device invented to punish women.

Perfume/Cologne — Do you remember the dirt cloud that surrounded Pigpen in the Peanuts cartoon? Some women (and some men) wear the fragrance equivalent by dousing themselves in perfume. Perfume should be alluring, not painful. Here’s a tip for applying the proper amount:  rub on only one free sample from the magazine.

Undies — Let’s just say that if you feel the need to make adjustments more than twice a day, you are probably wearing the wrong underwear.

Earrings — I’m going to catch some heat on this one. Let me be clear. Earrings are fine, but if your ears look like a Claire’s Accessories rack, you may want to remove 6-8 pairs. Lips, tongue, nose, eyebrow, and skull piercings are a matter of personal preference, corporate policy, and cult affiliation.

Pockets — Just the opposite actually. Men always have pockets. As an exhibitor, you need pockets for business cards, pens, trinkets, breath mints, etc. I’m not talking about a safari jacket with 37 pockets, but a dress jacket or skirt with two pockets will make your life much easier in the booth.

My sincere thanks to the fashion forward exhibitors at EXHIBITORLIVE for their suggestions, some of which cannot be printed without an R or X rating. Suffice to say that the term “cleavage” was a contentious topic between men and women. What did we miss? We’d love to hear your “What Not to Wear” suggestions and comments.

For more information about trade show or event marketing, give us a call or Contact Us. We welcome the opportunity to assist you with your next event.

Article Author:

Mel White
Classic Exhibits Inc.

What’s the Expiration Date of Your Trade Show Display?

Has Your Exhibit Passed Its Freshness Date? 

Trade show displays, like yogurt and milk, have expiration dates. While it may not be printed on the box, it’s not hard to spot one that’s starting to spoil. Here are 20 Clues it’s time to buy a new exhibit.

You Know It’s Starting to Smell When . . .

1. Graphics are attached with Velcro to a fabric backwall. While that may be OK for a FFA display at the county fair, it’s no longer acceptable at a professional trade show.

2. I&D won’t touch your property without hazardous duty pay. When show labor has to don hazmat suits before starting an install, that’s not a good sign.

3. Duct tape is an important design element. And you’re excited it now comes in designer colors — Baja Blue and Desert Sunset Yellow.

4. When your booth was purchased, a quarter could transform your hotel bed into Vibrating Magic Fingers. Ahhhhhh!

5. Attendees compliment the “vintage” theme of your booth and graphics. “Very retro!”

6. You decide to re-print your graphics and hand the graphic designer a floppy disk.

7. There are more “just in case” parts than actual display parts.

8. The shipping labels have added 50 pounds to the weight.

9. You lust over the two $99 banner stands in the adjacent booth.

10. The No Questions Asked Lifetime Warranty has expired.

11. It smells like the Pennsylvania Convention Center. Even Fabreze can’t kill that odor.

12. You found your distributor by flipping through the Yellow Pages of the phone book.

13. Your storage costs have exceeded your purchase price by a factor of 10.

14. Your graphics have a “Happy Days” theme, and the Fonz is still your unofficial spokesperson. “Ayyyyyyy!”

15. Someone tagged your crate with the Rolling Stones tongue graphic (and you think that’s cool).

16. It folds and weighs more than an AMC Gremlin.

17. Children flee in terror as if they’ve just seen a circus clown.

18. Your competitors gush over your booth . . . . “Don’t Change a Thing! Seriously, Not a Single Thing!”

19. You found a “Win a Free Palm Pilot” Promotional Flyer in the case.

20. Your boss says, “By golly, it was good enough for Old Joe, bless his heart and God rest his soul.”

If you answered “Yes” to any of these, put your display in the compost bin. How do you determine the expiration date of a trade show display?

For more information about trade show or event marketing, give us a call or Contact Us. We welcome the opportunity to assist you with your next show.

Article Author:

Mel White
Classic Exhibits Inc.