The Exhibit Planning Process Start the planning process early and assign someone to handle the schedule Create a budget that reflects the true costs of exhibiting Select the right size exhibit for your budget and marketing goals Trade shows can be expensive, but it’s not difficult to maximize your Return on Investment (ROI) “Build it and they …
Mistakes happen whether you’re a newbie or a seasoned veteran, but you can avoid the 13 Most Common Trade Show Mistakes. So, let’s take a few minutes, while your competitors are reading about Lindsey Lohan or watching reruns of Jersey Shore, to super-size your trade show marketing skills. 1. Going Too Big We all think we’re …
It’s So Maddening! Now, I’m not calling anyone “dumb,” so lower your kitchen knives and baseball bats. What I am saying is that people do really dumb stuff at trade shows. Consistently dumb stuff. Anyone who participates in trade shows could write a book on what they’ve seen over the years. Pre-show marketing and post-show leads would …
