You’re Nervous. That’s Understandable. Trade shows are like first dates, first meetings, or job interviews. Unless you have an ego like Donald Trump, these “firsts” scare the bejesus out of you. They should. No matter how well you prepare, the unknowns trump the knowns by a ratio of about 10,000 to 1. If you’ve ever …
Buying Effective Premium Incentives Premium incentives can be an effective trade show or event marketing tool when successfully linked to your company or product There are thousands of choices in incentive items, and the choices change all the time Rely on your exhibit consultant for advice about creative opportunities to use incentives as part of …
Three Reasons to Exhibit at a Trade Show With each New Year, Marketing Departments create and evaluate their annual budget. For many companies, trade shows are a significant expense, so it’s not uncommon for the CFO to ask, “Why are we participating in Show XYZ?” It’s a valid question and one that should be asked …
Feedback Surveys at Trade Shows Conducting Customer Feedback Surveys is a great way to obtain valuable feedback Be sure to tailor the questions to the appropriate timeframe: pre-show, show, and post-show Conducting surveys and compiling the information is only half the battle While the trade show is in full swing, you will have some idea …
How will Designers Design for Post-COVID Trade Shows? The return of trade shows and exhibitions depends on the development of COVID-19 vaccines, but how exhibits will be designed has already started. At Classic Exhibits, our 3D designers are already working on both virtual and physical exhibits for our distributor’s clients. Those exhibitors have told us that they …
Read More… “Trade Show Design Challenges in a Post-COVID World”
The Importance of Color “Display design is arguably the No. 1 determinant of whether a product-service-experience stands out — or does not,” says business-management guru Tom Peters in his book, Tom Peters Essentials: Design. “Damn few ‘get it,’” he explains. “Most people consider design a surface thing, a ‘prettifying’ thing, an after-the-fact cosmetic makeover thing . …
Read More… “The Importance of Color — Here’s Looking at Hue”
Green Flooring at Trade Shows There are many eco-friendly flooring options available for trade shows with more applications than ever before There several types of green flooring, including sustainable flooring and flooring made from natural, recycled, or recyclable materials Your distributor can help you select the right green flooring for your needs from vendors like …
Read More… “Eco-Friendly Flooring Options Make it Easy to Be Green”
40 Things You Do @ Trade Shows While many behaviors might seem normal to you as a member of the trade show community, others are downright bizarre to those who rarely set foot in a trade show hall. With the assistance of my colleagues, I’ve compiled a list of 40 Things You Do @ Trade …
Read More… “40 Things You Do @ Trade Shows You Would Never Do Anywhere Else”
Baby Steps are Fine Someone in your company agreed to participate in an industry trade show. Now it’s your responsibility to ensure it’s successful. Where do you start? Below are some basic tips about trade show marketing. Are you going to stumble? Perhaps… but planning and careful execution will keep that to a bare minimum. …
In this article, we share seven tips to save money during and after the tradeshow. To see money-saving tips on your tradeshow design and pre-show planning see Part 1 and Part 2 in the series. 1. Ship Smaller Packages to Your Hotel You’re going to forget something. It happens. However, shipping small packages to the show facility can increase …
