The Importance of Color — Here’s Looking at Hue

The Importance of Color “Display design is arguably the No. 1 determinant of whether a product-service-experience stands out — or does not,” says business-management guru Tom Peters in his book, Tom Peters Essentials: Design. “Damn few ‘get it,’” he explains. “Most people consider design a surface thing, a ‘prettifying’ thing, an after-the-fact cosmetic makeover thing . …

Eco-Friendly Flooring Options Make it Easy to Be Green

Green Flooring at Trade Shows There are many eco-friendly flooring options available for trade shows with more applications than ever before There several types of green flooring, including sustainable flooring and flooring made from natural, recycled, or recyclable materials Your distributor can help you select the right green flooring for your needs from vendors like …

How to Cut Your Tradeshow Costs — Part 3

In this article, we share seven tips to save money during and after the tradeshow. To see money-saving tips on your tradeshow design and pre-show planning see Part 1 and Part 2 in the series. 1. Ship Smaller Packages to Your Hotel You’re going to forget something. It happens. However, shipping small packages to the show facility can increase …

How to Cut Your Tradeshow Costs — Part 2

In Part 1, we reviewed seven techniques to save on your tradeshow marketing. In Part 2, we’ll cover twelve techniques to cut your costs through careful pre-show planning. 1. Graphics, Literature, Promotional Products & Shipping The exhibit is the main attraction. Always will be. But there are other marketing and operational tasks to complete, such as literature, promotional …

How to Cut Your Trade Show Costs — Part 1

Tradeshows are one of the most important marketing investments companies make to promote their products. To maximize their tradeshow marketing ROI, it’s critical they do everything possible to manage costs. Fortunately, most companies can reduce their costs with a little planning, knowledge, and discipline. In Part 1, we’ll focus on saving money by optimizing your …

Trade Show Planning

Trade Show Planning There’s no shortage of articles about pre- and post-show trade show tips. Follow those tips and you’ll not only have more qualified leads, but you’ll turn them into sales by roughly a bazillion percent. Check the research at CEIR and let me know if I’m wrong about that statistic. Even if you maximize your …