The Importance of Color “Display design is arguably the No. 1 determinant of whether a product-service-experience stands out — or does not,” says business-management guru Tom Peters in his book, Tom Peters Essentials: Design. “Damn few ‘get it,’” he explains. “Most people consider design a surface thing, a ‘prettifying’ thing, an after-the-fact cosmetic makeover thing . …
Read More… “The Importance of Color — Here’s Looking at Hue”
Green Flooring at Trade Shows There are many eco-friendly flooring options available for trade shows with more applications than ever before There several types of green flooring, including sustainable flooring and flooring made from natural, recycled, or recyclable materials Your distributor can help you select the right green flooring for your needs from vendors like …
Read More… “Eco-Friendly Flooring Options Make it Easy to Be Green”
40 Things You Do @ Trade Shows While many behaviors might seem normal to you as a member of the trade show community, others are downright bizarre to those who rarely set foot in a trade show hall. With the assistance of my colleagues, I’ve compiled a list of 40 Things You Do @ Trade …
Read More… “40 Things You Do @ Trade Shows You Would Never Do Anywhere Else”
Baby Steps are Fine Someone in your company agreed to participate in an industry trade show. Now it’s your responsibility to ensure it’s successful. Where do you start? Below are some basic tips about trade show marketing. Are you going to stumble? Perhaps… but planning and careful execution will keep that to a bare minimum. …
In this article, we share seven tips to save money during and after the tradeshow. To see money-saving tips on your tradeshow design and pre-show planning see Part 1 and Part 2 in the series. 1. Ship Smaller Packages to Your Hotel You’re going to forget something. It happens. However, shipping small packages to the show facility can increase …
In Part 1, we reviewed seven techniques to save on your tradeshow marketing. In Part 2, we’ll cover twelve techniques to cut your costs through careful pre-show planning. 1. Graphics, Literature, Promotional Products & Shipping The exhibit is the main attraction. Always will be. But there are other marketing and operational tasks to complete, such as literature, promotional …
Tradeshows are one of the most important marketing investments companies make to promote their products. To maximize their tradeshow marketing ROI, it’s critical they do everything possible to manage costs. Fortunately, most companies can reduce their costs with a little planning, knowledge, and discipline. In Part 1, we’ll focus on saving money by optimizing your …
Rentals are All About Sharing Sharing used to be a cultural necessity in America. Not every farmer could afford a harvester, nor every homeowner the latest tools. So the farmers and neighbors would share. It made sense. Then we saw less of that… until the recession. Suddenly, sharing became a necessity again. And the need …
Trade Show Planning There’s no shortage of articles about pre- and post-show trade show tips. Follow those tips and you’ll not only have more qualified leads, but you’ll turn them into sales by roughly a bazillion percent. Check the research at CEIR and let me know if I’m wrong about that statistic. Even if you maximize your …
Five Reasons NOT to Rent a Trade Show Display 1. Change Most companies devote considerable time, energy, and resources to the purchase of a new exhibit. And they should. Trade show marketing can be expensive, and getting it right requires choosing the right display and executing a comprehensive marketing strategy. Exhibitors work hard to get …
