5 Common Problems with Displays at a Trade Show and How to Solve Them

Trade shows are bustling events full of opportunities, with businesses showcasing their products and services to a broad audience. They offer a chance to make a memorable impression, but this isn’t always easy. Any seasoned exhibitor will tell you it’s crucial to have well-thought-out displays to capture attention. A strong display can make the difference …

April 21, 2025

Trade Show and Event Associations, Resources, and Publications

The Event and Exhibition industry in North America is represented by an alphabet soup of organizations. Each focuses on a slice of the industry like show organizers, exhibit builders, or venue managers. There’s no one umbrella group. Sadly, with the exception of HCEA (which is strictly healthcare), there are no associations that represent exhibitors and …

March 28, 2024

6 Mistakes To Avoid When Buying a Portable Display

The proliferation of trade show display websites makes buying a portable display easy. Perhaps too easy. Many exhibitors, especially new ones, know little about display hardware. They see beautiful images of displays with great prices and the convenience of point and click. What arrives, however, may not match the pretty picture or the online description. …

October 27, 2023October 26, 2023

Considering a Lightbox? 8 Factors to Consider

What to Look for in an LED Lightbox Stroll through any airport, mall, event, or trade show and you’ll see hundreds of colorful LED lightboxes in every shape and size. Over the past few years, most have switched to Backlit Tension Fabric SEG Graphics. The reasons are obvious. Not only is fabric more durable than …

October 26, 2023

7 Tips to Working with an Exhibitor Appointed Contractor (EAC)

Trade Show Exhibit Appointed Contractor Using an Exhibit Appointed Contractor We are often asked, “Why use a Trade Show Exhibitor Appointed Contractor (EAC)?” Perhaps we should start with some simple definitions. General Contractor (GC) vs Exhibitor Appointed Contractor (EAC) The official show contractor is typically known as the “General Contractor.” Exhibitor Appointed Contractors, on the …

December 6, 2022

Why Every Trade Show is Like a First Date

You’re Nervous. That’s Understandable. Trade shows are like first dates, first meetings, or job interviews. Unless you have an ego like Donald Trump, these “firsts” scare the bejesus out of you. They should. No matter how well you prepare, the unknowns trump the knowns by a ratio of about 10,000 to 1. If you’ve ever …

May 11, 2022

How to Use Trade Show Promotional Incentives

Buying Effective Premium Incentives Premium incentives can be an effective trade show or event marketing tool when successfully linked to your company or product There are thousands of choices in incentive items, and the choices change all the time Rely on your exhibit consultant for advice about creative opportunities to use incentives as part of …

November 30, 2021

Should You Attend or Not Attend? Three Reasons

Three Reasons to Exhibit at a Trade Show With each New Year, Marketing Departments create and evaluate their annual budget. For many companies, trade shows are a significant expense, so it’s not uncommon for the CFO to ask, “Why are we participating in Show XYZ?” It’s a valid question and one that should be asked …

September 29, 2021

Using Surveys at Trade Shows

Feedback Surveys at Trade Shows Conducting Customer Feedback Surveys is a great way to obtain valuable feedback Be sure to tailor the questions to the appropriate timeframe: pre-show, show, and post-show Conducting surveys and compiling the information is only half the battle While the trade show is in full swing, you will have some idea …

October 18, 2020

Trade Show Design Challenges in a Post-COVID World

How will Designers Design for Post-COVID Trade Shows? The return of trade shows and exhibitions depends on the development of COVID-19 vaccines, but how exhibits will be designed has already started. At Classic Exhibits, our 3D designers are already working on both virtual and physical exhibits for our distributor’s clients. Those exhibitors have told us that they …

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