In Part 1, we reviewed seven techniques to save on your tradeshow marketing. In Part 2, we’ll cover twelve techniques to cut your costs through careful pre-show planning. 1. Graphics, Literature, Promotional Products & Shipping The exhibit is the main attraction. Always will be. But there are other marketing and operational tasks to complete, such as literature, promotional …
Tradeshows are one of the most important marketing investments companies make to promote their products. To maximize their tradeshow marketing ROI, it’s critical they do everything possible to manage costs. Fortunately, most companies can reduce their costs with a little planning, knowledge, and discipline. In Part 1, we’ll focus on saving money by optimizing your …
Rentals are All About Sharing Sharing used to be a cultural necessity in America. Not every farmer could afford a harvester, nor every homeowner the latest tools. So the farmers and neighbors would share. It made sense. Then we saw less of that… until the recession. Suddenly, sharing became a necessity again. And the need …
Trade Show Planning There’s no shortage of articles about pre- and post-show trade show tips. Follow those tips and you’ll not only have more qualified leads, but you’ll turn them into sales by roughly a bazillion percent. Check the research at CEIR and let me know if I’m wrong about that statistic. Even if you maximize your …
Five Reasons NOT to Rent a Trade Show Display 1. Change Most companies devote considerable time, energy, and resources to the purchase of a new exhibit. And they should. Trade show marketing can be expensive, and getting it right requires choosing the right display and executing a comprehensive marketing strategy. Exhibitors work hard to get …
11 Reasons Why Our Lives Would be Better No one would be a stranger. Good behavior would be expected. You would do whatever it takes to draw a crowd. Good customers could expect loyalty and gratitude. Competitors would be discouraged. Children would be welcome at tradeshows and events. Mistakes would happen but it would be …
11 Reasons Why Our Lives Would Be Better Shows would last no longer than one (very intense) hour. Two hour naps would follow. We would play nice with others. Unexpected freakouts would be OK. Every booth would have toys. Eating in the booth would be a “no no.” Being cute and adorable would be a …
Using Colors to Set the Mood The color scheme you select for your trade show booth is critical Many colors are associated with temperature or with certain emotions You should consider color selection to be one more item in your “marketing arsenal” The color scheme you select for your trade show booth is critical. Color …
Read More… “Setting the Mood with Color at Your Next Trade Show”
The Guy in Aisle 400 Call me a foodie. Call me a trade show snob. I love good food and admire smart trade show marketing. Both take careful, thoughtful preparation. Both give back as much as you put into them. And both, when done well, are experiences you want to share. Last week, I was …
Scott McMurray wanted to decimate the competition. He studied his competitors and identified their exhibit design flaws. “Their exhibits are sterile and uncomfortable, and I didn’t want that atmosphere in our new build,” says McMurray, a design specialist for Clarion Marine Audio, a Missouri manufacturer of marine stereo systems. After briefing his exhibit designers on …
