Using Colors to Set the Mood The color scheme you select for your trade show booth is critical Many colors are associated with temperature or with certain emotions You should consider color selection to be one more item in your “marketing arsenal” The color scheme you select for your trade show booth is critical. Color …
Read More… “Setting the Mood with Color at Your Next Trade Show”
The Guy in Aisle 400 Call me a foodie. Call me a trade show snob. I love good food and admire smart trade show marketing. Both take careful, thoughtful preparation. Both give back as much as you put into them. And both, when done well, are experiences you want to share. Last week, I was …
Scott McMurray wanted to decimate the competition. He studied his competitors and identified their exhibit design flaws. “Their exhibits are sterile and uncomfortable, and I didn’t want that atmosphere in our new build,” says McMurray, a design specialist for Clarion Marine Audio, a Missouri manufacturer of marine stereo systems. After briefing his exhibit designers on …
Resolution. Not the kind you make January 1st, but the necessary information a file must have to guarantee the best possible digital output. Original information is best. Start with capturing the image, shooting the photo or scanning print or film to the proper size for the desired output. Interpolation, res up, resample, whatever you want …
The Guy in Aisle 400 Call me a foodie. Call me a trade show snob. I love good food and admire smart trade show marketing. Both take careful, thoughtful preparation. Both give back as much as you put into them. And both, when done well, are experiences you want to share. Last week, I was …
Product Demos at Trade Shows Nothing sells a product like a convincing demonstration Invite audience participation Tap into the fives senses and keep the demo under 10 minutes Brochures and promotional items are nice, but nothing sells a product quite like a convincing demonstration. Consider the history of Tupperware, which was first introduced in 1946. …
Branding and Corporate Identity Present a coherent corporate image Think beyond company colors and logos Consider a theme Hire a speaker to present at your booth Hanging signs are an excellent method of getting your corporate branding noticed When designing your trade show booth, it is critical to present a coherent corporate image. Every element of …
Read More… “Branding and Corporate Identity: Trade Show Marketing 101”
X-Ray Vision We shouldn’t but we do. We hope the next trade show attendee who walks in our booth is Superman. Not Superman Superman, but the sales equivalent of Superman. Faster to sign a contract than a speeding bullet. More powerful than the VP of Purchasing. Able to leap over objections in a single bound. …
Now That You’ve Decided to Rent Your Display Think ahead about future shows . . . you’ll save time and money Graphics are just as important whether you rent or own your exhibit Be proactive about wire management. There should be a plan With all the talk about “Green Displays,” nothing is “greener” than a …
The Power of a Smaller Display On average, I see between 2,000 to 3,000 trade show displays every year. About 60% of those displays are in the 10 x 10 to 10 x 30 range. Multiply that by 15 years and that makes me either an expert on smaller exhibits … or just plain old. …
