Do You Believe in Trade Shows? Most exhibitors don’t have a plan when it comes to trade show marketing. They purchase a display, which they think is THE PLAN. So before I harangue you with the obvious suggestions, let’s talk. Really talk. You are probably a sales/marketing professional if you are reading this. You rely …
Standard Booth Regulations (USA) There are four types of booth configurations: Standard/Linear, Perimeter Wall, Peninsula, and Island. The following booth display rules are typical for U.S. Trade Shows and Convention Halls. However, regulations vary by convention center and even within show halls. Contact show management for specific regulations. Standard/Linear Booth (10′ depth) Any booth that …
Trade shows can intimidate anyone new to exhibit marketing. The best course is to dive into the pool. The following tips — from the shallow end of the pool — will get you started. When it’s time to swim laps, review the other 50+ Trade Show Articlesguaranteed to turn you into Michael Phelps (or Mark Spitz for those of …
Are They Really Wearing That? I’m no fashion expert. The yellow sweater I wear all winter is a dead giveaway. But you don’t have to be a member of the fashion police to spot these faux pas. Wear what you want if you’re an attendee, but as an exhibitor, you may want to consider these suggestions. …
Has Your Exhibit Passed Its Freshness Date? Trade show displays, like yogurt and milk, have expiration dates. While it may not be printed on the box, it’s not hard to spot one that’s starting to spoil. Here are 20 Clues it’s time to buy a new exhibit. You Know It’s Starting to Smell When . . . …
Read More… “What’s the Expiration Date of Your Trade Show Display?”
The Exhibit Planning Process Start the planning process early and assign someone to handle the schedule Create a budget that reflects the true costs of exhibiting Select the right size exhibit for your budget and marketing goals Trade shows can be expensive, but it’s not difficult to maximize your Return on Investment (ROI) “Build it and they …
Mistakes happen whether you’re a newbie or a seasoned veteran, but you can avoid the 13 Most Common Trade Show Mistakes. So, let’s take a few minutes, while your competitors are reading about Lindsey Lohan or watching reruns of Jersey Shore, to super-size your trade show marketing skills. 1. Going Too Big We all think we’re …
It’s So Maddening! Now, I’m not calling anyone “dumb,” so lower your kitchen knives and baseball bats. What I am saying is that people do really dumb stuff at trade shows. Consistently dumb stuff. Anyone who participates in trade shows could write a book on what they’ve seen over the years. Pre-show marketing and post-show leads would …
This infographic titled “How to Boost Traffic at Your Trade Show Booth” aims to guide marketers as to how they can increase number of visitors on their booth with the help of few tips. This infographic is divided into three sections and each section highlights what marketers need to do in order to attract more …
Read More… “How to Boost Traffic at Your Trade Show Booth [Info Graphic]”
Trade shows are an effective platform to launch any product or service. First Trade Show provides the exhibitor with Trade show booths that are easy to install, maintain and transport. These portable trade show display booths are innovatively designed and offer a professional look to the trade show booths. The exhibitor can also get a …
