Tradeshows are one of the most important marketing investments companies make to promote their products. To maximize their tradeshow marketing ROI, it’s critical they do everything possible to manage costs. Fortunately, most companies can reduce their costs with a little planning, knowledge, and discipline. In Part 1, we’ll focus on saving money by optimizing your …
Rentals are All About Sharing Sharing used to be a cultural necessity in America. Not every farmer could afford a harvester, nor every homeowner the latest tools. So the farmers and neighbors would share. It made sense. Then we saw less of that… until the recession. Suddenly, sharing became a necessity again. And the need …
Trade Show Planning There’s no shortage of articles about pre- and post-show trade show tips. Follow those tips and you’ll not only have more qualified leads, but you’ll turn them into sales by roughly a bazillion percent. Check the research at CEIR and let me know if I’m wrong about that statistic. Even if you maximize your …
11 Reasons Why Our Lives Would be Better No one would be a stranger. Good behavior would be expected. You would do whatever it takes to draw a crowd. Good customers could expect loyalty and gratitude. Competitors would be discouraged. Children would be welcome at tradeshows and events. Mistakes would happen but it would be …
Product Demos at Trade Shows Nothing sells a product like a convincing demonstration Invite audience participation Tap into the fives senses and keep the demo under 10 minutes Brochures and promotional items are nice, but nothing sells a product quite like a convincing demonstration. Consider the history of Tupperware, which was first introduced in 1946. …
The Power of a Smaller Display On average, I see between 2,000 to 3,000 trade show displays every year. About 60% of those displays are in the 10 x 10 to 10 x 30 range. Multiply that by 15 years and that makes me either an expert on smaller exhibits … or just plain old. …
The Five “I’s” of Poor Customer Service Jerry: “I don’t understand, I made a reservation, do you have my reservation?” Agent: “Yes, we do, unfortunately we ran out of cars.” Jerry: “But the reservation keeps the car here. That’s why you have the reservation.” Agent: “I know why we have reservations.” Jerry: “I don’t think …
Trade Shows and The Undead Surprisingly, trade shows and zombies have a lot in common. Sometimes in a good way. Who would have thought that zombies could be a role model for your sales and marketing team? 10 Things the Undead can Teach You. 1. Single-minded Focus. You may not appreciate their all-consuming desire to …
Read More… “What Zombies Can Teach Us About Trade Show Marketing”
Standard Booth Regulations (USA) There are four types of booth configurations: Standard/Linear, Perimeter Wall, Peninsula, and Island. The following booth display rules are typical for U.S. Trade Shows and Convention Halls. However, regulations vary by convention center and even within show halls. Contact show management for specific regulations. Standard/Linear Booth (10′ depth) Any booth that …
Trade shows can intimidate anyone new to exhibit marketing. The best course is to dive into the pool. The following tips — from the shallow end of the pool — will get you started. When it’s time to swim laps, review the other 50+ Trade Show Articlesguaranteed to turn you into Michael Phelps (or Mark Spitz for those of …
