7 Questions You’ll Never Ask About Your Trade Show Display

7 Trade Show Display Questions Over the years, I’ve learned the questions most exhibit buyers will ask. They’ll ask how it assembles. They’ll spend hours questioning the exhibit design and tweaking the graphics. Of course, there will be questions about price, delivery, and weight. They may even ask to see the warranty. However, there are …

Designing Exhibits to Support Trade Show Goals

A common misconception promoted by the exhibit industry is that your trade show exhibit’s main purpose is to “stop traffic on the show floor.” Once again we must examine the validity of this statement by looking through the filter of goals…. Read More