Eco-Friendly Flooring Options Make it Easy to Be Green

Green Flooring at Trade Shows There are many eco-friendly flooring options available for trade shows with more applications than ever before There several types of green flooring, including sustainable flooring and flooring made from natural, recycled, or recyclable materials Your distributor can help you select the right green flooring for your needs from vendors like …

How to Cut Your Trade Show Costs — Part 1

Tradeshows are one of the most important marketing investments companies make to promote their products. To maximize their tradeshow marketing ROI, it’s critical they do everything possible to manage costs. Fortunately, most companies can reduce their costs with a little planning, knowledge, and discipline. In Part 1, we’ll focus on saving money by optimizing your …

Trade Show Planning

Trade Show Planning There’s no shortage of articles about pre- and post-show trade show tips. Follow those tips and you’ll not only have more qualified leads, but you’ll turn them into sales by roughly a bazillion percent. Check the research at CEIR and let me know if I’m wrong about that statistic. Even if you maximize your …

Branding and Corporate Identity: Trade Show Marketing 101

Branding and Corporate Identity Present a coherent corporate image Think beyond company colors and logos Consider a theme Hire a speaker to present at your booth Hanging signs are an excellent method of getting your corporate branding noticed When designing your trade show booth, it is critical to present a coherent corporate image. Every element of …