Trade Show Planning There’s no shortage of articles about pre- and post-show trade show tips. Follow those tips and you’ll not only have more qualified leads, but you’ll turn them into sales by roughly a bazillion percent. Check the research at CEIR and let me know if I’m wrong about that statistic. Even if you maximize your …
11 Reasons Why Our Lives Would Be Better Shows would last no longer than one (very intense) hour. Two hour naps would follow. We would play nice with others. Unexpected freakouts would be OK. Every booth would have toys. Eating in the booth would be a “no no.” Being cute and adorable would be a …
Using Colors to Set the Mood The color scheme you select for your trade show booth is critical Many colors are associated with temperature or with certain emotions You should consider color selection to be one more item in your “marketing arsenal” The color scheme you select for your trade show booth is critical. Color …
Read More… “Setting the Mood with Color at Your Next Trade Show”
The Guy in Aisle 400 Call me a foodie. Call me a trade show snob. I love good food and admire smart trade show marketing. Both take careful, thoughtful preparation. Both give back as much as you put into them. And both, when done well, are experiences you want to share. Last week, I was …
The Guy in Aisle 400 Call me a foodie. Call me a trade show snob. I love good food and admire smart trade show marketing. Both take careful, thoughtful preparation. Both give back as much as you put into them. And both, when done well, are experiences you want to share. Last week, I was …
Branding and Corporate Identity Present a coherent corporate image Think beyond company colors and logos Consider a theme Hire a speaker to present at your booth Hanging signs are an excellent method of getting your corporate branding noticed When designing your trade show booth, it is critical to present a coherent corporate image. Every element of …
Read More… “Branding and Corporate Identity: Trade Show Marketing 101”
Now That You’ve Decided to Rent Your Display Think ahead about future shows . . . you’ll save time and money Graphics are just as important whether you rent or own your exhibit Be proactive about wire management. There should be a plan With all the talk about “Green Displays,” nothing is “greener” than a …
The Power of a Smaller Display On average, I see between 2,000 to 3,000 trade show displays every year. About 60% of those displays are in the 10 x 10 to 10 x 30 range. Multiply that by 15 years and that makes me either an expert on smaller exhibits … or just plain old. …
7 Trade Show Display Questions Over the years, I’ve learned the questions most exhibit buyers will ask. They’ll ask how it assembles. They’ll spend hours questioning the exhibit design and tweaking the graphics. Of course, there will be questions about price, delivery, and weight. They may even ask to see the warranty. However, there are …
Read More… “7 Questions You’ll Never Ask About Your Trade Show Display”
The Five “I’s” of Poor Customer Service Jerry: “I don’t understand, I made a reservation, do you have my reservation?” Agent: “Yes, we do, unfortunately we ran out of cars.” Jerry: “But the reservation keeps the car here. That’s why you have the reservation.” Agent: “I know why we have reservations.” Jerry: “I don’t think …
