Trade Shows and The Undead Surprisingly, trade shows and zombies have a lot in common. Sometimes in a good way. Who would have thought that zombies could be a role model for your sales and marketing team? 10 Things the Undead can Teach You. 1. Single-minded Focus. You may not appreciate their all-consuming desire to …
Read More… “What Zombies Can Teach Us About Trade Show Marketing”
Do You Believe in Trade Shows? Most exhibitors don’t have a plan when it comes to trade show marketing. They purchase a display, which they think is THE PLAN. So before I harangue you with the obvious suggestions, let’s talk. Really talk. You are probably a sales/marketing professional if you are reading this. You rely …
Standard Booth Regulations (USA) There are four types of booth configurations: Standard/Linear, Perimeter Wall, Peninsula, and Island. The following booth display rules are typical for U.S. Trade Shows and Convention Halls. However, regulations vary by convention center and even within show halls. Contact show management for specific regulations. Standard/Linear Booth (10′ depth) Any booth that …
Trade shows can intimidate anyone new to exhibit marketing. The best course is to dive into the pool. The following tips — from the shallow end of the pool — will get you started. When it’s time to swim laps, review the other 50+ Trade Show Articlesguaranteed to turn you into Michael Phelps (or Mark Spitz for those of …
Are They Really Wearing That? I’m no fashion expert. The yellow sweater I wear all winter is a dead giveaway. But you don’t have to be a member of the fashion police to spot these faux pas. Wear what you want if you’re an attendee, but as an exhibitor, you may want to consider these suggestions. …
Has Your Exhibit Passed Its Freshness Date? Trade show displays, like yogurt and milk, have expiration dates. While it may not be printed on the box, it’s not hard to spot one that’s starting to spoil. Here are 20 Clues it’s time to buy a new exhibit. You Know It’s Starting to Smell When . . . …
Read More… “What’s the Expiration Date of Your Trade Show Display?”
Mistakes happen whether you’re a newbie or a seasoned veteran, but you can avoid the 13 Most Common Trade Show Mistakes. So, let’s take a few minutes, while your competitors are reading about Lindsey Lohan or watching reruns of Jersey Shore, to super-size your trade show marketing skills. 1. Going Too Big We all think we’re …
As a B2B marketer, you know that you have to approach sales differently, your expo booth display can play important role focusing on the benefits of the product and the business.However, recent studies have shown that very few companies take the time to prepare their staff to effectively manage and execute the show they are …
