Trade shows can be high-energy, fast-paced events. Your setup needs to work as hard as you do, especially if you’re relying on a fabric pop-up display to attract attention. These displays are popular because they’re lightweight, portable, and easy to set up. But when something goes wrong, the impact on your booth can be immediate …
Read More… “How to Fix Fabric Pop-Up Display Issues Quickly”
Trade shows are all about grabbing attention fast. With limited space and a crowd of exhibitors, it’s not always easy to stand out. That’s where good visuals come in. From backdrop displays to banners, the right setup can make or break your presentation. Among all the display types out there, stretch banners continue to be …
So you’ve unpacked your booth, pulled out your stretch fabric banners, and realize something’s off — they don’t fit the frame like they should. Maybe they’re sagging, stretched too tight, or seem an inch or two too small or too big. It’s enough to cause some real frustration, especially when time is tight and your …
Read More… “What to Do When Your Stretch Fabric Banners Don’t Fit”
Trade Show Exhibit Appointed Contractor Using an Exhibit Appointed Contractor We are often asked, “Why use a Trade Show Exhibitor Appointed Contractor (EAC)?” Perhaps we should start with some simple definitions. General Contractor (GC) vs Exhibitor Appointed Contractor (EAC) The official show contractor is typically known as the “General Contractor.” Exhibitor Appointed Contractors, on the …
Read More… “7 Tips to Working with an Exhibitor Appointed Contractor (EAC)”
You’re Nervous. That’s Understandable. Trade shows are like first dates, first meetings, or job interviews. Unless you have an ego like Donald Trump, these “firsts” scare the bejesus out of you. They should. No matter how well you prepare, the unknowns trump the knowns by a ratio of about 10,000 to 1. If you’ve ever …
Three Reasons to Exhibit at a Trade Show With each New Year, Marketing Departments create and evaluate their annual budget. For many companies, trade shows are a significant expense, so it’s not uncommon for the CFO to ask, “Why are we participating in Show XYZ?” It’s a valid question and one that should be asked …
How will Designers Design for Post-COVID Trade Shows? The return of trade shows and exhibitions depends on the development of COVID-19 vaccines, but how exhibits will be designed has already started. At Classic Exhibits, our 3D designers are already working on both virtual and physical exhibits for our distributor’s clients. Those exhibitors have told us that they …
Read More… “Trade Show Design Challenges in a Post-COVID World”
40 Things You Do @ Trade Shows While many behaviors might seem normal to you as a member of the trade show community, others are downright bizarre to those who rarely set foot in a trade show hall. With the assistance of my colleagues, I’ve compiled a list of 40 Things You Do @ Trade …
Read More… “40 Things You Do @ Trade Shows You Would Never Do Anywhere Else”
Tradeshows are one of the most important marketing investments companies make to promote their products. To maximize their tradeshow marketing ROI, it’s critical they do everything possible to manage costs. Fortunately, most companies can reduce their costs with a little planning, knowledge, and discipline. In Part 1, we’ll focus on saving money by optimizing your …
Trade Show Planning There’s no shortage of articles about pre- and post-show trade show tips. Follow those tips and you’ll not only have more qualified leads, but you’ll turn them into sales by roughly a bazillion percent. Check the research at CEIR and let me know if I’m wrong about that statistic. Even if you maximize your …
