Trade Show Design Challenges in a Post-COVID World

How will Designers Design for Post-COVID Trade Shows? The return of trade shows and exhibitions depends on the development of COVID-19 vaccines, but how exhibits will be designed has already started. At Classic Exhibits, our 3D designers are already working on both virtual and physical exhibits for our distributor’s clients. Those exhibitors have told us that they …

How to Cut Your Trade Show Costs — Part 1

Tradeshows are one of the most important marketing investments companies make to promote their products. To maximize their tradeshow marketing ROI, it’s critical they do everything possible to manage costs. Fortunately, most companies can reduce their costs with a little planning, knowledge, and discipline. In Part 1, we’ll focus on saving money by optimizing your …

Trade Show Planning

Trade Show Planning There’s no shortage of articles about pre- and post-show trade show tips. Follow those tips and you’ll not only have more qualified leads, but you’ll turn them into sales by roughly a bazillion percent. Check the research at CEIR and let me know if I’m wrong about that statistic. Even if you maximize your …

Branding and Corporate Identity: Trade Show Marketing 101

Branding and Corporate Identity Present a coherent corporate image Think beyond company colors and logos Consider a theme Hire a speaker to present at your booth Hanging signs are an excellent method of getting your corporate branding noticed When designing your trade show booth, it is critical to present a coherent corporate image. Every element of …

7 Questions You’ll Never Ask About Your Trade Show Display

7 Trade Show Display Questions Over the years, I’ve learned the questions most exhibit buyers will ask. They’ll ask how it assembles. They’ll spend hours questioning the exhibit design and tweaking the graphics. Of course, there will be questions about price, delivery, and weight. They may even ask to see the warranty. However, there are …