Hanging Signage – First Trade Show

October 26, 2023

7 Tips to Working with an Exhibitor Appointed Contractor (EAC)

Trade Show Exhibit Appointed Contractor Using an Exhibit Appointed Contractor We are often asked, “Why use a Trade Show Exhibitor Appointed Contractor (EAC)?” Perhaps we should start with some simple definitions. General Contractor (GC) vs Exhibitor Appointed Contractor (EAC) The official show contractor is typically known as the “General Contractor.” Exhibitor Appointed Contractors, on the …

December 6, 2022

Why Every Trade Show is Like a First Date

You’re Nervous. That’s Understandable. Trade shows are like first dates, first meetings, or job interviews. Unless you have an ego like Donald Trump, these “firsts” scare the bejesus out of you. They should. No matter how well you prepare, the unknowns trump the knowns by a ratio of about 10,000 to 1. If you’ve ever …

November 30, 2021

Should You Attend or Not Attend? Three Reasons

Three Reasons to Exhibit at a Trade Show With each New Year, Marketing Departments create and evaluate their annual budget. For many companies, trade shows are a significant expense, so it’s not uncommon for the CFO to ask, “Why are we participating in Show XYZ?” It’s a valid question and one that should be asked …

October 18, 2020

Trade Show Design Challenges in a Post-COVID World

How will Designers Design for Post-COVID Trade Shows? The return of trade shows and exhibitions depends on the development of COVID-19 vaccines, but how exhibits will be designed has already started. At Classic Exhibits, our 3D designers are already working on both virtual and physical exhibits for our distributor’s clients. Those exhibitors have told us that they …

February 26, 2020

40 Things You Do @ Trade Shows You Would Never Do Anywhere Else

40 Things You Do @ Trade Shows While many behaviors might seem normal to you as a member of the trade show community, others are downright bizarre to those who rarely set foot in a trade show hall. With the assistance of my colleagues, I’ve compiled a list of 40 Things You Do @ Trade …

July 24, 2019

How to Cut Your Trade Show Costs — Part 1

Tradeshows are one of the most important marketing investments companies make to promote their products. To maximize their tradeshow marketing ROI, it’s critical they do everything possible to manage costs. Fortunately, most companies can reduce their costs with a little planning, knowledge, and discipline. In Part 1, we’ll focus on saving money by optimizing your …

April 18, 2019

Trade Show Planning

Trade Show Planning There’s no shortage of articles about pre- and post-show trade show tips. Follow those tips and you’ll not only have more qualified leads, but you’ll turn them into sales by roughly a bazillion percent. Check the research at CEIR and let me know if I’m wrong about that statistic. Even if you maximize your …

If Kittens Ran Tradeshows and Events

11 Reasons Why Our Lives Would Be Better Shows would last no longer than one (very intense) hour. Two hour naps would follow. We would play nice with others. Unexpected freakouts would be OK. Every booth would have toys. Eating in the booth would be a “no no.” Being cute and adorable would be a …

March 19, 2018

Trade Shows, Banner Stands, and Potato Chips

The Guy in Aisle 400 Call me a foodie. Call me a trade show snob. I love good food and admire smart trade show marketing. Both take careful, thoughtful preparation. Both give back as much as you put into them. And both, when done well, are experiences you want to share. Last week, I was …

February 21, 2018

Conducting Product Demos at Trade Shows

Product Demos at Trade Shows Nothing sells a product like a convincing demonstration Invite audience participation Tap into the fives senses and keep the demo under 10 minutes Brochures and promotional items are nice, but nothing sells a product quite like a convincing demonstration. Consider the history of Tupperware, which was first introduced in 1946. …

Category: Hanging Signage