Branding and Corporate Identity: Trade Show Marketing 101

Branding and Corporate Identity Present a coherent corporate image Think beyond company colors and logos Consider a theme Hire a speaker to present at your booth Hanging signs are an excellent method of getting your corporate branding noticed When designing your trade show booth, it is critical to present a coherent corporate image. Every element of …

7 Questions You’ll Never Ask About Your Trade Show Display

7 Trade Show Display Questions Over the years, I’ve learned the questions most exhibit buyers will ask. They’ll ask how it assembles. They’ll spend hours questioning the exhibit design and tweaking the graphics. Of course, there will be questions about price, delivery, and weight. They may even ask to see the warranty. However, there are …

Standard USA Booth Regulations and Types

Standard Booth Regulations (USA) There are four types of booth configurations: Standard/Linear, Perimeter Wall, Peninsula, and Island. The following booth display rules are typical for U.S. Trade Shows and Convention Halls. However, regulations vary by convention center and even within show halls. Contact show management for specific regulations. Standard/Linear Booth (10′ depth) Any booth that …