The Importance of Color — Here’s Looking at Hue

The Importance of Color “Display design is arguably the No. 1 determinant of whether a product-service-experience stands out — or does not,” says business-management guru Tom Peters in his book, Tom Peters Essentials: Design. “Damn few ‘get it,’” he explains. “Most people consider design a surface thing, a ‘prettifying’ thing, an after-the-fact cosmetic makeover thing . …

Glossary of Graphics Terms

Resolution. Not the kind you make January 1st, but the necessary information a file must have to guarantee the best possible digital output. Original information is best. Start with capturing the image, shooting the photo or scanning print or film to the proper size for the desired output. Interpolation, res up, resample, whatever you want …

Branding and Corporate Identity: Trade Show Marketing 101

Branding and Corporate Identity Present a coherent corporate image Think beyond company colors and logos Consider a theme Hire a speaker to present at your booth Hanging signs are an excellent method of getting your corporate branding noticed When designing your trade show booth, it is critical to present a coherent corporate image. Every element of …