You’re Nervous. That’s Understandable. Trade shows are like first dates, first meetings, or job interviews. Unless you have an ego like Donald Trump, these “firsts” scare the bejesus out of you. They should. No matter how well you prepare, the unknowns trump the knowns by a ratio of about 10,000 to 1. If you’ve ever …
Buying Effective Premium Incentives Premium incentives can be an effective trade show or event marketing tool when successfully linked to your company or product There are thousands of choices in incentive items, and the choices change all the time Rely on your exhibit consultant for advice about creative opportunities to use incentives as part of …
Three Reasons to Exhibit at a Trade Show With each New Year, Marketing Departments create and evaluate their annual budget. For many companies, trade shows are a significant expense, so it’s not uncommon for the CFO to ask, “Why are we participating in Show XYZ?” It’s a valid question and one that should be asked …
Rentals are All About Sharing Sharing used to be a cultural necessity in America. Not every farmer could afford a harvester, nor every homeowner the latest tools. So the farmers and neighbors would share. It made sense. Then we saw less of that… until the recession. Suddenly, sharing became a necessity again. And the need …
Five Reasons NOT to Rent a Trade Show Display 1. Change Most companies devote considerable time, energy, and resources to the purchase of a new exhibit. And they should. Trade show marketing can be expensive, and getting it right requires choosing the right display and executing a comprehensive marketing strategy. Exhibitors work hard to get …
The Guy in Aisle 400 Call me a foodie. Call me a trade show snob. I love good food and admire smart trade show marketing. Both take careful, thoughtful preparation. Both give back as much as you put into them. And both, when done well, are experiences you want to share. Last week, I was …
Product Demos at Trade Shows Nothing sells a product like a convincing demonstration Invite audience participation Tap into the fives senses and keep the demo under 10 minutes Brochures and promotional items are nice, but nothing sells a product quite like a convincing demonstration. Consider the history of Tupperware, which was first introduced in 1946. …
Branding and Corporate Identity Present a coherent corporate image Think beyond company colors and logos Consider a theme Hire a speaker to present at your booth Hanging signs are an excellent method of getting your corporate branding noticed When designing your trade show booth, it is critical to present a coherent corporate image. Every element of …
Read More… “Branding and Corporate Identity: Trade Show Marketing 101”
Now That You’ve Decided to Rent Your Display Think ahead about future shows . . . you’ll save time and money Graphics are just as important whether you rent or own your exhibit Be proactive about wire management. There should be a plan With all the talk about “Green Displays,” nothing is “greener” than a …
The Power of a Smaller Display On average, I see between 2,000 to 3,000 trade show displays every year. About 60% of those displays are in the 10 x 10 to 10 x 30 range. Multiply that by 15 years and that makes me either an expert on smaller exhibits … or just plain old. …
