Pop-up fabric displays are a go-to option for many businesses prepping for trade shows. They’re lightweight, quick to assemble, and show off your brand with a clean, modern look. With their compact frames and large custom graphics, they make it easy to create a strong presence without dragging around bulky setups. But even the most …
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A trade show floor can get pretty overwhelming for anyone walking through it. With so many booths competing for attention, getting noticed isn’t just about showing up, it’s about standing out. That’s where trade show island displays come in. These large-scale, multi-sided setups give you a 360-degree presence that can draw visitors from all sides. …
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Trade shows are all about grabbing attention fast. With limited space and a crowd of exhibitors, it’s not always easy to stand out. That’s where good visuals come in. From backdrop displays to banners, the right setup can make or break your presentation. Among all the display types out there, stretch banners continue to be …
Discover solutions for stretch fabric banners that don’t fit properly. Enhance your trade show display with precise adjustments for a polished look. Introduction So you’ve unpacked your booth, pulled out your stretch fabric banners, and realize something’s off — they don’t fit the frame like they should. Maybe they’re sagging, stretched too tight, or seem …
Trade shows are bustling events full of opportunities, with businesses showcasing their products and services to a broad audience. They offer a chance to make a memorable impression, but this isn’t always easy. Any seasoned exhibitor will tell you it’s crucial to have well-thought-out displays to capture attention. A strong display can make the difference …
Read More… “5 Common Problems with Displays at a Trade Show and How to Solve Them”
The Event and Exhibition industry in North America is represented by an alphabet soup of organizations. Each focuses on a slice of the industry like show organizers, exhibit builders, or venue managers. There’s no one umbrella group. Sadly, with the exception of HCEA (which is strictly healthcare), there are no associations that represent exhibitors and …
Read More… “Trade Show and Event Associations, Resources, and Publications”
Trade Show Exhibit Appointed Contractor Using an Exhibit Appointed Contractor We are often asked, “Why use a Trade Show Exhibitor Appointed Contractor (EAC)?” Perhaps we should start with some simple definitions. General Contractor (GC) vs Exhibitor Appointed Contractor (EAC) The official show contractor is typically known as the “General Contractor.” Exhibitor Appointed Contractors, on the …
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You’re Nervous. That’s Understandable. Trade shows are like first dates, first meetings, or job interviews. Unless you have an ego like Donald Trump, these “firsts” scare the bejesus out of you. They should. No matter how well you prepare, the unknowns trump the knowns by a ratio of about 10,000 to 1. If you’ve ever …
Buying Effective Premium Incentives Premium incentives can be an effective trade show or event marketing tool when successfully linked to your company or product There are thousands of choices in incentive items, and the choices change all the time Rely on your exhibit consultant for advice about creative opportunities to use incentives as part of …
Three Reasons to Exhibit at a Trade Show With each New Year, Marketing Departments create and evaluate their annual budget. For many companies, trade shows are a significant expense, so it’s not uncommon for the CFO to ask, “Why are we participating in Show XYZ?” It’s a valid question and one that should be asked …
