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Category: Trade Show Planning

Posted on December 6, 2022

Why Every Trade Show is Like a First Date

You’re Nervous. That’s Understandable. Trade shows are like first dates, first meetings, or job interviews. Unless you have an ego like Donald Trump, these “firsts” scare the bejesus out of you. They should. No matter how well you prepare, the unknowns trump the knowns by a ratio of about 10,000 to 1. If you’ve ever …

Read More… “Why Every Trade Show is Like a First Date”

Posted on November 30, 2021

Should You Attend or Not Attend? Three Reasons

Three Reasons to Exhibit at a Trade Show With each New Year, Marketing Departments create and evaluate their annual budget.  For many companies, trade shows are a significant expense, so it’s not uncommon for the CFO to ask, “Why are we participating in Show XYZ?” It’s a valid question and one that should be asked …

Read More… “Should You Attend or Not Attend? Three Reasons”

Posted on February 26, 2020

40 Things You Do @ Trade Shows You Would Never Do Anywhere Else

40 Things You Do @ Trade Shows While many behaviors might seem normal to you as a member of the trade show community, others are downright bizarre to those who rarely set foot in a trade show hall. With the assistance of my colleagues, I’ve compiled a list of 40 Things You Do @ Trade …

Read More… “40 Things You Do @ Trade Shows You Would Never Do Anywhere Else”

Recent Posts

  • Why Every Trade Show is Like a First Date
  • How to Use Trade Show Promotional Incentives
  • Should You Attend or Not Attend? Three Reasons
  • Using Surveys at Trade Shows
  • Trade Show Design Challenges in a Post-COVID World

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