Product Demos at Trade Shows Nothing sells a product like a convincing demonstration Invite audience participation Tap into the fives senses and keep the demo under 10 minutes Brochures and promotional items are nice, but nothing sells a product quite like a convincing demonstration. Consider the history of Tupperware, which was first introduced in 1946. …
Now That You’ve Decided to Rent Your Display Think ahead about future shows . . . you’ll save time and money Graphics are just as important whether you rent or own your exhibit Be proactive about wire management. There should be a plan With all the talk about “Green Displays,” nothing is “greener” than a …
The Power of a Smaller Display On average, I see between 2,000 to 3,000 trade show displays every year. About 60% of those displays are in the 10 x 10 to 10 x 30 range. Multiply that by 15 years and that makes me either an expert on smaller exhibits … or just plain old. …
Exhibit Marketing Exhibit marketing is more than just selling from a booth space Trade shows allow companies to showcase their achievements, build their business, and maintain their competitive edge You can learn to be an exhibit marketing guru. Become certified Understand and track your ROI. Creating a well-defined budget is the best method to track …
Trade shows can intimidate anyone new to exhibit marketing. The best course is to dive into the pool. The following tips — from the shallow end of the pool — will get you started. When it’s time to swim laps, review the other 50+ Trade Show Articlesguaranteed to turn you into Michael Phelps (or Mark Spitz for those of …
Has Your Exhibit Passed Its Freshness Date? Trade show displays, like yogurt and milk, have expiration dates. While it may not be printed on the box, it’s not hard to spot one that’s starting to spoil. Here are 20 Clues it’s time to buy a new exhibit. You Know It’s Starting to Smell When . . . …
Read More… “What’s the Expiration Date of Your Trade Show Display?”
Mistakes happen whether you’re a newbie or a seasoned veteran, but you can avoid the 13 Most Common Trade Show Mistakes. So, let’s take a few minutes, while your competitors are reading about Lindsey Lohan or watching reruns of Jersey Shore, to super-size your trade show marketing skills. 1. Going Too Big We all think we’re …
Trade Shows are the best way to connect with people.The key to managing your trade show budget is to understand TCO i.e Booth cost,shipping,Drayage etc.The brighter your booth the more likely people will notice you Read More
