In this article, we share seven tips to save money during and after the tradeshow. To see money-saving tips on your tradeshow design and pre-show planning see Part 1 and Part 2 in the series. 1. Ship Smaller Packages to Your Hotel You’re going to forget something. It happens. However, shipping small packages to the show facility can increase …
In Part 1, we reviewed seven techniques to save on your tradeshow marketing. In Part 2, we’ll cover twelve techniques to cut your costs through careful pre-show planning. 1. Graphics, Literature, Promotional Products & Shipping The exhibit is the main attraction. Always will be. But there are other marketing and operational tasks to complete, such as literature, promotional …
X-Ray Vision We shouldn’t but we do. We hope the next trade show attendee who walks in our booth is Superman. Not Superman Superman, but the sales equivalent of Superman. Faster to sign a contract than a speeding bullet. More powerful than the VP of Purchasing. Able to leap over objections in a single bound. …
Has Your Exhibit Passed Its Freshness Date? Trade show displays, like yogurt and milk, have expiration dates. While it may not be printed on the box, it’s not hard to spot one that’s starting to spoil. Here are 20 Clues it’s time to buy a new exhibit. You Know It’s Starting to Smell When . . . …
Read More… “What’s the Expiration Date of Your Trade Show Display?”
The Exhibit Planning Process Start the planning process early and assign someone to handle the schedule Create a budget that reflects the true costs of exhibiting Select the right size exhibit for your budget and marketing goals Trade shows can be expensive, but it’s not difficult to maximize your Return on Investment (ROI) “Build it and they …
Exhibitors feel taken advantage of, rather than valued, and would choose other ways of attracting customers and marketing products if they could. Knowing what to look for and pay attention to regarding the exhibitor experience, and knowing how to address breakpoints in that experience, can have an effect on the long-term viability of a show….. …
Portable display units or Portable Trade show displays are easy to set up display units that can transform a boring display into a spectacular exhibit. First Trade Show has some very creative and attractive trade show display units that help in creating an impressive impact on the target customer. There are many interesting designs such …
