Mistakes happen whether you’re a newbie or a seasoned veteran, but you can avoid the 13 Most Common Trade Show Mistakes. So, let’s take a few minutes, while your competitors are reading about Lindsey Lohan or watching reruns of Jersey Shore, to super-size your trade show marketing skills. 1. Going Too Big We all think we’re …
A common misconception promoted by the exhibit industry is that your trade show exhibit’s main purpose is to “stop traffic on the show floor.” Once again we must examine the validity of this statement by looking through the filter of goals…. Read More
This white paper is intended to help exhibitors take a step back and evaluate their current planning process in order to squeeze every ounce of potential out of their next trade show…and the exhibit management services….consult first trade show Read More
