The Invisible Exhibitor : What Your Exhibitors Aren’t Telling You (and Why That Matters for the Future of Your Show)

Exhibitors feel taken advantage of, rather than valued, and would choose other ways of attracting customers and marketing products if they could. Knowing what to look for and pay attention to regarding the exhibitor experience, and knowing how to address breakpoints in that experience, can have an effect on the long-term viability of a show…..
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